What Attribution Means
Attribution answers questions like:
Where did this contact come from?
Which page or form created them?
Which source led to conversion?
Where to See Attribution
Go to Contacts
Open a contact profile
Look for source or attribution information
Why Attribution Is Usually Read-Only
Attribution data is:
Automatically generated
Used for tracking and reporting
Connected to system logic
Editing attribution manually can break reporting accuracy.
When Attribution Matters
Attribution is useful when:
Reviewing marketing performance
Understanding lead quality
Debugging unexpected behavior
You usually do not need to change anything.
Best Practice
Treat attribution as insight, not something to manage.